For operators

A white-label helpline for casinos, lotteries and betting brands

Responsible-play obligations are rising. A sticker-on-the-wall number does not meet the moment. We provide a white-label counselling line, staffed by qualified South African counsellors and branded to your operation.

Built for South Africa's licensed gambling operators and boards.

Your brand, our care

Call answer scripts, hold messages, web touch-points and printed material aligned to your brand voice.

Real counsellors, not a queue

Trained South African counsellors. No outsourced overseas call centre. SA English plus other SA languages where rostered.

POPIA-aligned by design

Caller information is held under a clear, auditable data agreement. We never share personal data back to the operator.

Reporting that means something

Monthly aggregate dashboards: call volumes, presenting issues, time-of-day patterns, referral outcomes - no PII.

Regulator-ready evidence

Documentation suitable for the National Gambling Board, Provincial Gambling Boards, and internal responsible-play audits.

Multi-brand support

Operate several brands? One operational backbone, multiple front-of-house identities.

What operators get

A complete responsible-play helpline, end-to-end

  • A dedicated 0800 number (or routed extension to ours), branded in your name
  • Branded hold messages, IVR scripting and printed support material
  • POPIA-aligned data agreement with clear scope of use
  • Monthly aggregate, de-identified reporting suitable for regulators
  • Quarterly clinical review with our lead counsellor
  • Optional web-chat channels under your brand
  • Audit-ready documentation for responsible-play obligations
  • Multi-language counsellor rostering where commercially viable

Talk to us

Let's design the right helpline for your brand

Tell us about your operation. We'll come back with a tailored proposal - scope, SLAs, reporting and pricing.