PREVIEW — not for live caller data. Do not enter real personal information until authentication is confirmed.

For operators

A white-label helpline for casinos, lotteries and betting brands

Responsible-play obligations are rising. A sticker-on-the-wall number does not meet the moment. We provide a white-label counselling line, staffed by qualified South African counsellors and branded to your operation.

Trusted by South African operators

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Your brand, our care

Call answer scripts, hold messages, web touch-points and printed material aligned to your brand voice.

Real counsellors, not a queue

Trained South African counsellors. No outsourced overseas call centre. SA English plus other SA languages where rostered.

POPIA-aligned by design

Caller information is held under a clear, auditable data agreement. We never share personal data back to the operator.

Reporting that means something

Monthly aggregate dashboards: call volumes, presenting issues, time-of-day patterns, referral outcomes — no PII.

Regulator-ready evidence

Documentation suitable for the National Gambling Board, Provincial Gambling Boards, and internal responsible-play audits.

Multi-brand support

Operate several brands? One operational backbone, multiple front-of-house identities.

What operators get

A complete responsible-play helpline, end-to-end

  • A dedicated 0800 number (or routed extension to ours), branded in your name
  • Branded hold messages, IVR scripting and printed support material
  • POPIA-aligned data agreement with clear scope of use
  • Monthly aggregate, de-identified reporting suitable for regulators
  • Quarterly clinical review with our lead counsellor
  • Optional WhatsApp and web-chat channels under your brand
  • Audit-ready documentation for responsible-play obligations
  • Multi-language counsellor rostering where commercially viable

Talk to us

Let's design the right helpline for your brand

Tell us about your operation. We'll come back with a tailored proposal — scope, SLAs, reporting and pricing.